Things to consider are...
*Organization: do you have a lot of nick nacks or prefer to have specific pockets for you keys/cell phone/etc? Get a bag with a lot of pockets and/or that is sectioned off into different compartments
*Size: are you a minimalist, or do you carry a lot of cargo? Try and avoid buying a bag that is too big, bags are manufactured to hold stuff. If there is nothing in it, chances are the bag will not maintain its ideal shape
*Detail: do you like shine? studs? embroidery? This is more personal preference; however, less is more. Stick to bags with one type of detail. Stay away from sequins or rhinestones. I also am not a fan of faux fur, real fur, or snake skin print on bags, but that just might be me. Be careful with ruffles and fringe =)
*Shape: do you like boxier bags? Bowling bag shapes? This again, is personal preference. Some people like to have one of each, whereas I prefer hobo bags.
My favorite colors for bags are plum, gray/blue, and red. Here are some examples!
Deux Lux Pintuck Satchel
$68.00

Aldo BARUMINI
$35.00

Old Navy Women's Faux-Leather Trim Canvas Totes
$16.50

$39.00

Kohl's Relic Leah Shoulder Bag
$27.50

Roxy Bean Bag Handbag
$28.99

Hurley Ava Oversized Bag
$44.00

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