RemChic: Fashion News: Urban Outfitters launches beauty department!

After a long day nothing gets me in a good mood like a quick peruse around Urban Outfitter's website. I often wind down with a cup of tea and wishful thinking as I view the hundreds of adorable items they feature. Today, however, I was taken aback by a dark blue announcement on the website. What did the announcement say? Urban Outfitters now has their very own beauty department. Gasp!

I instantly fell in love with this department. Of course, U.O. has selected only the most amazing products, all of which have super chic packaging. The online organizational system is great (I will talk more about this in a bit) and right now Urban Outfitters is offering free shipping on any order that contains a regularly priced beauty product! Here are the beauty brands featured on U.O.'s website:

Anna Sui

Blow

CoSTUME NATIONAL

Cutler

Demeter

DuWop

Girlactik

Japonesque

Lipstick Queen

MALIN + GOETZ

Manic Panic

Medusa

NYX

PAUL & JOE

Pop

Revolution in Cut

Stila

Too Faced

I've had experience with Too Faced, DuWop, Stila, and Demeter, and they are all great companies! I have Too Faced eye shadow, DuWop lip gloss (I steer clear from their infamous lip plumper because it makes me look like I've had a bad lip job), Stila concealer, and have dabbled with Demeter fragrance.

I was looking through the different brands featured on U.O. when I noticed each brand has its own heading, featuring the brand's logo and a bit about the company. Having this little blurb is great! It gives you just the right amount of info to capture your attention! Here's an example:

Another feature I like is the "Trends" drop down menu, which features all of the latest and greatest beauty trends. Then, U.O. conveniently couples the trend with whatever product(s) they have that will help you achieve the featured look! Here's one example on the trend "Bold Lipstick:"